What is SEO | Can I rewrite or update SEO myself?

What is SEO?

SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for Nova Southeastern University or a product there of.

Users may search for:

Undergraduate or graduate programs
Research Information
Tuition Costs
Information on topics in which you have deep expertise and/or experience

The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become students, business partners or an audience that keeps coming back.

How are webpages optimized for the web?

Your high quality, high visibility web pages were redesigned or written to attract your target audience. Keywords and keyword phrases based on market research were added strategically within your page content for this purpose.

Can I rewrite or update SEO myself?

If you delete these special keywords or phrases unknowingly, then your pages may not rank as high among search engines.

The experts are here to help. PR and Marketing has a dedicated SEO expert that you can consult with on approved web projects. Additionally, your Marketing Lead(s) may be included in SEO strategy discussions. For new webpages or redesigns, we have the tools to help you succeed.